9 Top SEO Strategies for Contractors

If you are a contractor or tradesman that services your local area, SEO needs to be the top strategy for marketing your business. The reason is simple. Most often, when someone needs work done on their home, the first thing they do is go Google. (Referrals are another place people start, but we’ll get into that in another…

Read More

Grow Your List!

There are a million ways to grow your email list and I plan to dedicate some time and a few blog posts to different ways for offline entrepreneurs to do so. But first, the big no-no: I have often seen “Join the newsletter” on a website, but let’s be real, who in their right mind would…

Read More

The ONE Thing You Must Have for Effective Marketing

Did you know that nurtured leads make 47% larger purchases than non-nurtured leads? (source: Annuitas Group). An email list is THE key component if you want to build quality relationships that turn into quality customers. Here are a few key reasons why email is THE NUMBER ONE way to improve your marketing (Read: IF you…

Read More

What Would I Do

Maybe it’s not a new concept, I’ve seen others address the topic all around me, but to me, the idea of ME being the center point of my branding has really stuck out to me lately.  In the past, when I would look at someone’s company, I would think, “I like that style, I like…

Read More